THE LAST JEDI
The promotion of a big film always involves a lot hype and the Star Wars saga isn’t any less. For the release of its last movie, Star Wars: The Last Jedi, eight lightsabers were placed in iconic places of Madrid (Spain). The organizers encouraged fans to take a picture of each saber and upload it to Twitter or Instagram. In order to help these “jedis”, each lightsaber was placed on a map so that the could discover where they were. Also, those pictures were uploaded to a gallery to reward the support from the fans. A site where no one is the last but the best Jedi.