The arrival of a new theatre play to a city makes expectations grow.
Being able to take advantage of the hype generated by a new show is key for marketers. Proof of that is the photo contest launched for the premiere of Billy Elliot the musical in Madrid. The website of the play has included an album with photos shared on Twitter and Instagram under the play’s hashtag. The musical is gaining visibility and tickets are being sold out with success.

https://www.billyelliot.es/yo-ya-lo-he-visto/

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