Guides
Four longer reads for the planning stage. Each one comes from the same questions people ask before a launch: what can go wrong, what the rules expect, and how to tell afterward whether it worked.
- 01
How to run a photo contest on X without legal surprises
Prize rules for photo contests on X: contest vs sweepstakes, what official rules include, X's promotion guidelines, US registration, disclosure and image rights.
- 02
Hashtag campaigns for live events, from first email to recap
A practical timeline for live event hashtags on X: announcing the tag, briefing speakers, moderating screens, posting during sessions and writing the recap.
- 03
How to choose a campaign hashtag people will actually use
Choosing a campaign hashtag for X: length, spelling, CamelCase for accessibility, checking it's unused, years and numbers, and testing it before you print it.
- 04
How to measure a hashtag campaign on X honestly
Measuring a hashtag campaign on X: what to count, counting by hand, your own analytics, why reach estimates mislead, and a simple report template.