Write the pinned post before anything else
The one post every campaign needs, and what to put in it.
Free planner · idea gallery · guides
Plan the hashtag campaign before you post it.
Pick a format, type your hashtag and how long it should run. The planner drafts a timeline, contest rules you can edit, a hashtag check, moderation tips and a wrap-up checklist. Everything runs in your browser and nothing is sent anywhere.
Hashtag campaign planner
For campaigns on X. Independent tool, not affiliated with or endorsed by X Corp.
Four rooms of ideas
Every idea in the galleries is invented and labeled as an idea. None of them describe a real brand's campaign.
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Room 01
Sports
Match days, prediction games, fan photos and race-day check-ins.
7 ideas -
Room 02
Events
Conferences, festivals, concerts, meetups and the days after them.
7 ideas -
Room 03
Showroom
The main gallery. Photo contests, challenges, launches and awareness days.
8 ideas -
Room 04
And beyond
TV nights, book clubs, schools, nonprofits and internal teams.
7 ideas
Read before launch
Longer guides for the parts that cause the most trouble: prize rules, live events, naming the hashtag and counting results.
- How to run a photo contest on X without legal surprisesPrize rules, X's promotion guidelines, registration, disclosure and photo rights.
- Hashtag campaigns for live events, from first email to recapThe timeline from first announcement to the recap a week later.
- How to choose a campaign hashtag people will actually useLength, spelling, CamelCase, checking for clashes and testing it on people.
- How to measure a hashtag campaign on X honestlyWhat to count, how to count it, and how to report it without inflating it.
Notes
Questions people ask first
What makes a good campaign hashtag?
Short enough to type on a phone, spelled the way people would guess it, and unused or nearly unused before your launch. Capitalize the start of each word (CamelCase) so it reads clearly and screen readers pronounce it as words. Search X for it first to see whether someone else already owns the conversation.
How long should a hashtag campaign run?
It depends on the format. A live event hashtag peaks for the length of the event plus a day either side. A photo contest needs at least one or two weekends so people have time to take pictures. Community challenges often run for a fixed number of days, such as 7 or 30, which gives people a clear finish line.
Do I need official rules for a contest on X?
If there is a prize, yes. Written rules should cover who can enter, how to enter, the entry period, how winners are picked, what the prize is worth and how winners are contacted. X also publishes its own guidelines for promotions, and prize promotions are regulated by law in most places, so have the final rules checked by a lawyer where you operate.
Is Hashtag Showroom connected to X or Tweet Binder?
No. Hashtag Showroom is an independent site, relaunched in 2026. It is not affiliated with, endorsed by or sponsored by X Corp. or Tweet Binder, and the example ideas on this site are invented for illustration.