Encouraging your fellow citizens to be kind and share positivity is mandatory. Nowadays what governments can encourage is to share those act of kindness and solidarity through social media. Hoping to make the people feel proud of their behaviour and to create a sense of repetition a site was created where positivity was the trending topic. A beautiful and compelling action to give sense to the good that surrounds Dubai.

Client:

https://www.khda.gov.ae/en/