#NCAADIIbattle

The National Collegiate Athletic Association knows how to empower its events and they proved it so with the hashtag battles they’ve created to amplify the impact of the games. With a hashtag for each team on a site that includes an eshop, the competition reaches a new level. The fans support their teams by tweeting with the hashtags and the game takes a new sense through Twitter's activity and data.

Client:

Learfield Licensing