Considering the global repercussion that FC Barcelona and Real Madrid football matches generate, a hashtag battle where created in order to engage with the fans the week previous to the El Clásico. Determining that the feud would take place during one hour per day, the supporters tweeted as if their tweets were essential to determine the actual victory on the field. The site was designed and developed according to the client's suggestions and the participation was huge. A clever way to make the users feel important on a event that moves passions.
The Summer Agency