When a TV contest is a success and its contestants are praised by their fans for their talent, you can expect them to keep showing their support after the program. That is what happens with Amaia Romero, the winner of Operación Triunfo (a well known Spanish singing contest). Her fans are restless when trying to show their loyalty. El Corte Inglés decided to give visibility and value to the support that was shown at an event where she was signing her cds. With a custom social wall, the tweets and Instagram pics shared with #AmaiaEnECI made it to the screens next to where she was signing. The fans went crazy seeing their content and the event was a total success.

Client:

El Corte Ingles